Gela Nash and Pamela
Skaist-Levy founded a company called Travis Jeans, which specialized, in
maternity wear, especially comfortable jeans. This evolved into Juicy
Couture, which started out as a relatively unknown brand of expensive
T-shirts. It later evolved into a full line of women's apparel and
fragrances. In 2003 Travis Jeans Inc, which owned all of Juicy's assets,
was purchased by Liz Claiborne Inc In 2007, Juicy Couture released a new
tag on clothing and it’s signature fragrance Juicy Couture Perfume.
