In 1964, Hot Lines
introduced Aramis, a men's fragrance that soon dominated the
market. Four years later, the company introduced Clinique, a
popular line of skin care products. The company has snagged
younger and trendier consumers by acquiring the Sassaby, M.A.C.,
Aveda, and Bobbi Brown Essentials lines. The Origins and Aveda
lines of natural, botanical skin care are aimed at eco-friendly
consumers, while Bobbi Brown is a very upscale line that caters
to the needs of urban fortysomethings. Sassaby produces the
jane line, a young, cheap drugstore brand popular with
teens. The company acquired Stila Cosmetics, which targets
highbrow twentysomethings, in 1999. With over 700 products,
these brands combine to claim a whopping 45 percent of all
American department and specialty store cosmetics sales.
