The Alyssa Ashley brand was born in the U.S.A during the fabulous 1960s. It was created from the fantasy of an artist, who besides expressing his talent in painting, devoted much time and energy to his passion for perfumes. The packaging he designed can be considered an expression of modern art. Alyssa was the name of his youngest daughter and Ashley her nickname because of her blond hair, and so ALYSSA ASHLEY was born. A new division of the Perfume Company was created, with a brief to develop innovative and technically advanced perfumes, very different from those fashionable at that time.
