Estee Lauder began her career in sales by selling some of the creams her uncle was making. Estee Lauder became a household name in 1953, when she introduced a fragrance, Youth Dew, bath oil that doubled as a perfume.With unmatched persistence that so typifies she was able to grow her company at such a rapid rate by the 1950s. Estee Lauder became a household name in 1953, when she introduced a fragrance, Youth Dew, bath oil that doubled as a perfume.