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Arden grows up in poverty, not able to finish high school and drifted from
one job to another. In 1908 she moved from Canada to New York.
Within a year she and a friend open a shop on Fifth Avenue. Soon she was the
sole proprietress, doing business under the name of Elizabeth Arden:
Elizabeth, because that was her former partner's name and she saw no reason
to scrap its gold leaf lettering on the plate glass window.
The new Elizabeth Arden added what became her trademark a huge red door with
a brass name-plate, and a new industry was born.
Elizabeth Arden produces a premium line of lipsticks, cosmetics, mascaras
and fragrances.
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