Bvlgari's two sons Costantino and Giorgio, opened their signature store in Via Condotti in 1905. The first years of the twentieth century, the two brothers specialized in mounting gems, jewels clocks and watches. The Bvlgari style is definitively imprinted in Italian luxury style, that finds inspiration from ancient Greece, the imperial Rome, the Rinascimento and the roman school of the nineteenth century. A fast escalation, has brought the Bvlgari brand to succeed in sunglasses, watches, beauty products, and of course fragrances.